Data privacy policy and public register of processing information (Last revised: October 2013)

The storage and processing of personal data are subject to special privacy laws in Germany. The main provisions are set out in the Federal Data Protection Act (BDSG). The stipulations set out below in this MLAP data privacy policy are applied alongside and supplementary to the relevant statutory requirements whenever personal data of customers in Germany are saved or processed.

MLAP is delighted at your visit to this website and at your interest in our company its products and services (=MLAP).

We take the protection of your personal data seriously and want you to feel secure when visiting our website. The protection of your privacy when processing personal data is important to MLAP and this is evident in our business practices. Personal data are collected, processed and used in strict compliance with the Federal Data Protection Act (BDSG) and the German Telemedia Services Act (TMG).

Please note that the MLAP website may contain links to websites operated by other providers which are not covered by this data privacy policy.

Security alert:
Please exercise great care in respect of your personal data and please note that in principle MLAP will not send you any emails asking you to disclose your password.

General principles and procedures

We save customer data as required to process your purchase order, provide services and to conduct payment transactions. This includes your address and the data required for certain types of payment. The relevant order data (item, quantity, price, etc.) are filed with your address. We have an arrangement with Schober Information Group Deutschland GmbH, a data services company, which checks your invoice address and - where it differs - the address you specify for delivery (street, postal code, town/city), in order to minimise delays in supplying your order and to safeguard our legitimate interests. Free news and information about current products and offers will only be sent to you with your consent.

MLAP uses data to stay in contact with customers, and we will send you - on request - information about our current offers and prices. We will also send you information about promotions and offers strictly subject to your prior agreement (double opt-in process). Of course you can notify MLAP at any time that you wish to withdraw your consent for your data to be used for advertising, market research or polling. You can use the relevant contact options or unsubscribe functions in advertising literature (e.g. newsletter).

Data are collected on this website by Webtrekk Q3, a web analysis service provided by Webtrekk GmbH, and saved in order to generate usage profiles under pseudonyms. The data are not used to personally identify visitors to this website. These usage profiles are used to analyse the way in which visitors use the website and evaluated in order to improve the design of our website and to tailor our service to the requirements. Cookies can be used for this purpose. These are small text files which are stored on the computer of the website visitor and allow recognition on return to our website. The pseudonymous usage profiles are not associated with data which would reveal the identify of the person behind the pseudonym without the express and separate consent of the relevant party.

This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses "cookies" which are text files placed on your computer enabling an analysis of your use of the website. The information generated by the cookies about your use of this website will generally be transmitted to Google servers in the USA and stored there. If you enable the IP address anonymity function on this website, however, then your IP address will be abbreviated beforehand by Google within Member States of the European Union or in other contracting states covered by the Treaty on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website traffic, and to provide other services for the website operator relating to the use of the website and the internet. The IP address transmitted by your browser in connection with Google Analytics will not be associated with any other data held by Google.

You may prevent the storage of cookies by selecting the appropriate settings on your browser. Please note, however, that in this case you may not be able to use the full range of functions on this website. You may also prevent Google from tracking and processing the data generated by the cookies relating to your use of the website (including your IP address) by clicking on the following link and downloading and installing the browser plug-in provided: (

SSL data encryption is an encryption process used on the World Wide Web to protect your data. It is a means of encoding all the data traffic between your browser and the server so that nobody can access your data. SSL stands for "Secure Socket Layer".

Any other encryption processes proposed by the web browser will not be accepted or answered.

Collection and processing of personal data/deletion of data

When you visit the MLAP website, we do not generally ask for your personal data. The only information recorded is the current IP address of your PC, date, time, browser type, PC operating system, and the parts of the site which you visited. It is not possible for this information to be traced back to you. The data automatically recorded in log files during your visit to our website are only logged for statistical and security purposes.

We will only require other personal data, e.g. name, address, telephone number or email address, if you contact us directly, perhaps in connection with an order, for example, or if you want to subscribe to a newsletter or log into a closed user group. In these cases the data are collected subject to your authorisation, and you can also decide which data you wish to disclose to MLAP apart from the information which is needed for the order contract.

How to arrange for the deletion of your data held by MLAP

You can ask for your data held at MLAP to be corrected, deleted or blocked at any time.

How to withdraw consent for access to your personal data

Please contact the MLAP data protection officer in respect of such matters:
email address:
Postal address: MLAP GmbH, Datenschutz, Meitnerstr. 9, 70563 Stuttgart

Please note that it takes some time to process your cancellation for technical reasons and you may still receive news from MLAP during this time.

We will also provide information on request about your personal data held by MLAP and you will not be charged for this service.

Use of cookies

Cookies are small configuration files which are stored on your hard drive. MLAP uses cookies to track the preferences of users and to improve the design of the website accordingly. Cookies help MLAP to identify particularly popular parts of the website. We can therefore better adapt the content of our website to the needs of the users and improve our online services. Cookies can be used to establish whether our website has already been accessed from your computer. The cookies can identify your computer but they cannot identify you personally.

Of course you can also view our website without cookies. Most browsers accept cookies automatically. You can prevent cookies from being saved on your hard drive by selecting "Do not accept cookies" in your browser settings. Please refer to the information provided by the browser vendor for details on how to do this. You can also delete the cookies at any time from your system folder.

We recommend that you enable the use of cookies, however, in order to be able to use all the functions of the website. Otherwise your access to certain functions of the website may be restricted. Should you decide against the use of cookies, however, you can disable them as follows:

Deactivation process in Internet Explorer:

Deactivation process in Google Chrome:

Limitations on use and distribution of personal data

All data, whether saved automatically or provided by you, are treated as confidential by MLAP. MLAP only uses your personal data to answer your enquiries, to process your orders, to provide the MLAP that you have requested, or for internal statistical purposes. The service providers instructed by MLAP have access to your personal data only to the extent required to provide the services as instructed. They may not use them for other purposes and are required to abide by this data privacy policy and to comply with the data protection laws and regulations. The (internal and external) employees of MLAP are bound by the code of data confidentiality. For information on data categories please refer to section 5.2 in our public register of processing information (see below).


MLAP has appropriate technical and organisational security measures in place to protect your data from accidental or deliberate manipulation, loss, destruction or access by unauthorised parties. The security measures are upgraded regularly in line with technological developments.

We are legally required in certain cases to forward your personal data to third parties. Your data can also be passed on with your consent.

If personal data are required to investigate a case of misuse, for litigation purposes or criminal proceedings, they are sent to the law enforcement agencies and, in certain circumstances, to injured third parties. This shall apply even if the owner and user relationship has already ended or the contract has been processed and terminated and there are legitimate and documented reasons to suspect a case of misuse or a grievance inflicted on a third party.

Right of access and public register of processing information

On request, MLAP will notify you in writing in compliance with the law whether it has any of your personal data stored in its system and, if so, which data. We make every effort to ensure that the data are correct and up to date but if our records are incorrect we will correct the relevant information at your request. We have summarised the content in our public register of processing information in accordance with art. 4e of the Federal Data Protection Act (BDSG).

If you have any questions or comments on the subject of data protection at MLAP, please use the following address:

Public register of processing information

In art. 4g of the Federal Data Protection Act (BDSG) the legislator stipulates that the company data protection officer must make the following information publicly available as set out in art. 4e BDSG:

Information on the responsible party (art. 4e sentence 1 nos. 1-3 BDSG):

1. Name of the responsible party:

2. Head of responsible party and data processing:
Managing Directors:
Michael Martens
Markus Möbes

Authorised data processing manager:
Matthias Meyer-Pundsack

3. Address of the responsible party:
MLAP GmbH, Meitnerstr. 9, 70563 Stuttgart
Information on the automated processing procedures (art. 4e sentence 1 nos. 4-8 BDSG)

4. Purpose of collecting, processing and using data
The company trades products and provides services in the consumer electronics sector.
Data may only be collected, processed and used for the purposes stated above.
The primary purposes for which data are collected, processed and used are to trade MLAP products and services and to arrange contracts with customers and suppliers. Secondary purposes are accessory and support operations, such as marketing, distribution, recruitment, personnel management, sales prospect management, public relations/financial communications and the discharge of statutory duties. Personal data are collected, saved and processed for internal purposes and on behalf of the affiliated companies under the terms of the service agreements from MLAP.

5. Description of the groups of people and the relevant data or data categories
Customer data or details of our customers' contact persons, if these are required for the purposes specified in paragraph 4. Personal data of employees (internal and external) which are usually required to fulfil employment and service contracts. Personal data of suppliers and service providers which are required to fulfil contractual obligations. Personal data of prospective customers and users, who contact MLAP or who log on to closed user groups.
Itemised list of data as required for the purposes specified in paragraph 4:

5.1 Groups of people:

5.2 Data categories:

6. Recipients or categories of recipients to whom data can be sent

Public bodies and authorities strictly subject to overriding mandatory statutory provisions.
External service providers, contractors as per article 11 of the Federal Data Protection Act (BDSG) in connection with the processing of order data. Internal bodies with reference to the MLAP organisational chart.
Data are transferred only for the purposes set out in paragraph 4.

7. Prescribed terms for deletion of data

When the various legal obligations cease to apply and the statutory retention periods have expired, the relevant data shall be deleted or blocked. In other cases the data shall be deleted when the purposes listed in paragraph 4 cease to apply.
Any data to which the above terms do not apply shall be deleted when the purposes set out in paragraph 5 cease to exist.

8. Organised transfer to third countries

Personal data are not transferred to third countries, nor are there any plans to do so.